Kanishk Singh - Performance & Growth Marketer
I design Paid Media, CRO, and growth systems that scale revenue. Specializing in data-backed campaign
optimization, funnel design, and performance analytics across B2B and B2C channels.
Key Performance Metrics
- 2+ Years of Performance Marketing Experience
- $500K+ Ad Spend Managed Across Platforms
- 50+ Campaigns Executed Successfully
- 4.3x ROAS Highest Achieved Return on Ad Spend
Case Studies
Packt Events - Scaling Paid GTM for EdTech
Challenge: Acquire 150 paying engineers for a $100 LLM workshop with a limited $3,500 budget.
Results:
- 150+ Paying Attendees
- 80%+ Net-New Customer Acquisition
- 4.3x ROAS
- $23 Blended CAC
Jones Road Beauty - 30-Day CRO Strategy
Challenge: Improve conversion rates on product pages, color selection, and checkout flows.
Results:
- 8.5% Increase in Add-to-Cart Rate
- 12% Improvement in Video Engagement
- Scalable CRO Backlog Created
Audio Platform - Scaling User Acquisition
Challenge: Scale user acquisition while maintaining cost efficiency across competitive digital
channels.
Results:
- ~16% CTR Improvement
- ~14% CPA Reduction
- Stable Scaling Achieved
What I Offer
- Paid Media Strategy & Execution - End-to-end campaign management on Meta, Google, and
LinkedIn with focus on creative testing and audience optimization
- CRO Audits & A/B Testing - Data-informed conversion optimization through hypothesis
testing, user research, and systematic experiments
- Performance Dashboards & Analytics - Custom GA4 tracking, UTM architecture, and real-time
dashboards for actionable growth insights
Experience
- Pocket FM - Ad Operations Specialist (Jun 2025 - Present) - Leading Meta Ads execution for
acquisition and engagement campaigns across multiple regions
- Intertek India Pvt. Ltd. - Digital Marketing Executive (Sep 2024 - Jun 2025) - Ran Paid
Search, Paid Social, and organic campaigns across South Asia for 37+ offices
- Tradebuilder Inc. - Digital Marketing Associate (Sep 2023 - Jul 2024) - Managed Google Ads,
Meta Ads, and HubSpot campaigns for B2B lead generation
- ABP Learning Technologies - SEO Intern (Jan 2023 - Aug 2023) - Scaled Instagram to 3,000+
and YouTube to 10,000+ followers through organic-first growth
Brands I've Worked With
Pocket FM, Intertek, Tradebuilder, Packt, ABP Learning Technologies
Certifications
- Google Ads Certified (Skillshop)
- Social Media Marketing (HubSpot)
- Fundamentals of Digital Marketing (Google)
- SEO Certified (HubSpot)
Education
Bachelor of Business Administration - Marketing Specialization
Jaypee Institute of Information Technology, Noida, India (2020-2023)
CGPA: 7.7/10
Book a Free Consultation
Ready to scale your growth? Let's discuss how I can help your business achieve measurable results.
Connect
Enable JavaScript for the full interactive experience with animations, case study details, and performance
dashboards.